Most people frown upon the idea of purchasing links. To them the best way of generating links is the natural way. Actually this sort of thinking makes plenty of sense except that it ignores the facts.

The facts being ignored are a little painful but they are the truth. Here goes.

Fact Number One: Nobody wants to link to a site that has no traffic (no links) in the first place. So the first rule is that if you want links, then you will have to kick start the process. The most effective way of doing this is by purchasing them. You can also find a way to do reciprocal linking.

Fact Number Two: Virtually all high traffic sites that you so admire started off either purchasing links or generating reciprocal links with other sites. Naturally when they get big and are called upon to give tips on how they did it, they will always avoid mentioning that dirty four letter word; link. And they will avoid it at all costs. They will talk about quality content and the usual stuff, which you will go off and implement to the letter, only that it will not work for you. How can it when the key ingredient has been deliberately left out?

Fact Number Three: You will hear folks talking about researching keywords and using them to attract traffic from search engines. How do you attract any traffic via search engines when your site doesn't have enough links pointing at it from other sites? The truth is that for your site to start showing any traffic, you really can't avoid initially purchasing a few links or finding a way to generate sufficient reciprocal links.

Faith McCoy

Expert on effective link generation.